Prolia
Did you know that one out of two women over the age of 50 will break a bone due to osteoporosis? Scary, right?
What’s even scarier is the complacency that most think it will never happen to them. Showing women how risk is lurking is the most mundane of tasks served as an important wake-up call and got them into their doctors to ask about Prolia. This omni-channel campaign connected with the target in broadcast, digital and social. And an online video effort highlighted the success some truly interesting women discovered in Prolia.
Evenity
When you are really good at DTC, you know how to speak in code to your target.
In the case of Evenity for women at a high risk of fracture, we came up with a brilliant way of saying “You don’t want to wind up in a nursing home, do you?” by instead saying “No one’s gonna put you on a shelf.” And making a comparison to frilly, silly porcelain dolls.